The Facebook Ad Campaign exceeded 2 Million ad impressions yesterday (February 1st, 2011) and have garnered nearly 5,000 clicks so far! At a total cost of only $382, that comes out to an average cost of just $0.08 per click, $0.18 per 1000 ad impressions, and a click-through-rate(CTR) averaging 0.233%! That means nearly every dollar donated converts into 5000 ad impressions and over 10 clicks! Some of the ads are averaging a CTR as high as 0.823%, or 8+ clicks per 1000 impressions. MormonThink.com has reported January as the highest traffic month ever recorded with nearly week after week new highs for hits per day. LifeAfterMormonism.net also experienced its highest traffic and growth month in January with 171 new registered users. The number of views and comments on the "I am an ex-Mormon" videos being advertised are also significant and the ads continue to be the highest click converters day after day. Ads have also been run for PostMormon.org and MormonStories.org and further ads are planned for the Exmormon Foundation with other possible sites or resources in consideration.
A big Thank You! to all of the ex-Mormon community for making these sites, resources, communities and the ad campaign possible! If you'd like to donate and haven't done so, you may donate through the Exmormon Foundation, right on their main page. Your comments, questions and suggestions are welcome.
Thanks for sending this Micah. Very good news. I've reposted it to all the lists I sent the announcement to, to PostMormon and TRIED to post it at RFM - even told them above the announcement that I wouldn't be using complete URLs, just the name of the sites -- and it was still rejected. I have a query in for Susan to tell me what's not allowed, once again.
Thank you Mike for creating and developing this avenue for enhanced communication. People need to know that the joyful image the Mormon Church tries so hard to create is countered by real people that were in the Mormon Church that "saw it as it is"!
I am proud to be an "EX-Mormon".
Don in Las Vegas
Just curious, what are the ads with the highest CTR?