"What is a Mormon?" is a search term googled as many as 2,500,000 times per month on a global basis. Yesterday, an article in the Waschington Post discussed the great lengths the LDS church goes through to "own" the image of "Mormon" on the internet. Their tactics include guides for members to follow so as to maximize SEO (search engine optimization) so that Mormon friendly links come up first and hopefully fill the first page or more of search results. "Exmormon" on the other hand, is only googled just shy of 10,000 times per month. If we want to increase exposure of the LDS fraud, perhaps we can follow the LDS guide ourselves and write articles, discussions and blogs to compete for SEO against the highered pros in the Mormon public relations department. My first attempt at stealing some of their clicks is below. Please click the link to help increase SEO from other sites, which tells google the article is more relavent and popular.
My example SEO-ed post: What is a Mormon?
To investigate ideas for keyword optimization of your own posts and blogs, use this handy tool from Google AdWords and enter the term "Mormon" or any other term that interests you.