I contacted the Facebook Ad Team in hopes of sharing our very own "I'm an Ex-Mormon" videos on Facebook in the same format as the LDS church, an embedded video that can be viewed instantly in Facebook. The reason I contacted the Ad Team directly is because there isn't a video option in the regular ad creation steps. I was somewhat shocked and disappointed by their reply, which indicates at least the minimum amount the LDS church must be spending on their Facebook ad campaigns per month. This was their reply:
Thanks for your questions. At this time, ads with video capabilities are only available to managed clients with a minimum spend of $25,000/month. If this is something you're interested in please let me know.
We receive an overwhelming number of requests for discounted or free advertising from charitable causes and non-profit organizations. Due to the fact that we're unable to honor all of these requests, it's our current policy not to honor any of them. We understand that this may be frustrating and appreciate your understanding. Please feel free to email us if you have any other questions regarding Facebook Ads and we'd be happy to assist you further.
Thanks for contacting Facebook,
<name changed for anonymity>
Online Sales Operations